Nevan Donahue, Head of Strategy and Business Development at Comedywire.com, Highlights the Power of Humor in Brand Building

From antiquity to modern times, humor has been among the few social constructs capable of triggering a response across cultures, socio-economic classes, and demographics. Aside from its entertainment value, it has been linked to a “healthier, more positive self-concept,” and the beneficial effect of humor on physical and psychological well-being has been reflectedin numerous sayings, …